Strategy Analytics: Actionable Insights That Supports Dynamic Technology Markets

Barry Gilbert, Vice President, New Ventures
Companies competing in the mobile technology arena are increasingly confronted with the challenge of understanding how their technology is used. Traditional research methods, such as surveys or focus groups, provide the consumer perception, but often consumers simply don’t know the answers to an increasingly complex set of questions being asked. To balance this approach requires the use of technology that is non-intrusive and “observes” the behavior in a passive manner, involving a new set of tools and skill sets as the amount of data is both large and continuous. Boston-based Strategy Analytics combines these capabilities to provide a comprehensive understanding of the digital consumer.



“Our business is designed to support a wide array of industry research demands that help optimize the product portfolio positioning of our clients by providing a clear set of differentiated and actionable insights”



“The ability to easily work with large volumes of disparate data in an effort to extract meaningful insights and identify nuances and subtleties in the use of mobile technology is paramount, and Strategy Analytics is providing a cutting edge solution for this purpose,” asserts Barry Gilbert, Vice President of Strategy Analytics. The company addresses advanced data analytics requirements with its AppOptix Telemetry Platform, an end-to-end solution to capture, analyze, and deliver critical insights on vast volumes of data generated from mobile devices used by participants in the company’s opt-in panels.



AppOptix was designed by analysts for analysts to help bridge the gap between analysts who tend to either the quantitative side or the qualitative side of research. “AppOptix is based on a state-of-the-art business intelligence platform, and supported by a world-class analyst team who possess both the industry domain knowledge, and the quantitative skill sets necessary to derive immensely valuable insights. Augmented with extensive supply-side research and demand modeling, Strategy Analytics is able to deliver a best of breed program to its clients,” adds Gilbert. AppOptix uses an in-house developed Big Data Analytics platform which enables clients to query large amounts of data which is rendered via online dashboards.
AppOptix concentrates on understanding how consumers use their mobile devices for a variety of functions, including on-demand information, news, entertainment, navigation, shopping, social media, and related tasks. “We support a broad range of clients in the media, wireless communications, and retail industries with our data, analytics, and analyst support,” says Gilbert. “Our business is designed to support a wide array of industry research demands that help optimize the product portfolios of our clients by providing valuable observations of how consumers engage with their devices and services, resulting in a feedback mechanism unparalleled in the research industry.”



Our business is designed to support a wide array of industry research demands that help optimize the product portfolio positioning of our clients by providing a clear set of differentiated and actionable insights



While Strategy Analytics clients are confidential, the list includes many of the global handset OEMs, a large portion of the global wireless operators, semiconductor manufacturers, infrastructure vendors, handset and gaming console manufacturers, content providers, investment firms, defense contractors, automobile manufacturers and suppliers, and also many in the content and social media space.



Going forward, Strategy Analytics is combining and integrating the best tools, processes, research methods, and industry domain knowledge to provide its clients with a robust architecture for gleaming insights from the use of Big Data with advanced analytics. “We continue to invest heavily in our infrastructure, processes, technology, and human capital to ensure we meet the continued evolving demands of our targeted audiences,” concludes Gilbert.



For more info: http://www.strategyanalytics.com/

Company
Strategy Analytics

Headquarters
Newton,MA

Management
Barry Gilbert, Vice President, New Ventures

Description
Strategy Analytics addresses the research and consulting needs of companies competing for Digital Consumers with its portfolio of services, consulting, and AppOptix telemetry platform.