
How DTNA Aligns Itself with the Evolving Big Data Trends


Lutz Beck, Chief Information Officer, Daimler Trucks North America
In the light of your experience what are the trends and challenges you’ve witnessed happening with respect to the Big Data space?
One of the biggest trends affecting us recently is the acceleration of advancements in SaaS offerings. Powerful analytics tools are now available to our data scientists and analysts as SaaS components, allowing us to rapidly adapt as new capabilities become available. Along with this, however, comes the challenge of managing a rapidly changing environment, as new tools and features are available with increasing frequency.
Data quality and data cleansing are two huge challenges that we consistently face. Developing a new predictive model can take as little as a couple of weeks but ensuring your training set of data is able to produce the results you want takes many, many iterations. It takes time and expertise to arrive at the real-world meaning of every data feature, and understand all the anomalies and their causes. Also, recruiting for good data scientists and data analysts is a special challenge for companies like ours who are in the process of building on our “traditional manufacturer” expertise. There is a huge and growing demand for these workers in the technology sector, necessitating new ways to compete for that talent.
Could you talk about your approach to identifying the right partnership providers from the lot?
Daimler Trucks has the target to setup mostly internal teams in the Big Data space, but we have partnerships with a number of key players in the Big Data space. We must protect our data and our customers’ data, so knowing exactly how our data is being handled inside every component and on every server node is highly important to us. We also need partners who are able to adapt to some of our very specific data security requirements and to integrate tightly with our legacy and on-premise system environments.
Could you elaborate on some interesting and impactful project/initiatives that you’re currently overseeing?
Autonomous vehicles: Developing the technological capabilities for autonomous trucks.
Connected and Electric Vehicles: Driving the development towards Trucks as smart and clean digital assets.
What are some of the points of discussion that go on in your leadership panel? What are the strategic points that you go by to steer the company forward?
The Daimler Trucks North America (DTNA) IT strategy aims to build the intelligent company. As a leadership team, we are focused on IT-enabled digital disruption that uses data as a key asset to drive business optimization. We champion thought leadership by bringing new technologies and methods to DTNA while simultaneously fostering innovation through successful implementation.
Can you draw an analogy between your personality traits, hobbies and how they reflect on your leadership strategy?
My career, personality, and actions encompass continuous learning, calculated risk-taking, and embracing constant change.
How do you see the evolution of the Big Data arena a few years from now with regard to some of its potential disruptions and transformations?
The near-term business value of Big Data is in automating time-consuming and costly processes. For instance, automated identification of potential quality issues can help us minimize warranty costs and dramatically improve our customers’ experience. Proactively identifying the potential for a breakdown can further help our customers to avoid disruption of their businesses. These types of solutions will drive the eventual replacement of today’s transactional systems with IoT-based systems that react in near real-time.
What would be the single piece of advice that you could impart to a fellow or aspiring professional in your field, looking to embark on a similar venture or professional journey along the lines of your service and area of expertise?
Be ready to learn, change constantly, and be visionary in your approach.
See Also:
Top Big Data Solution Companies
Top Big Data Consulting Companies
Check This Out:- Top Workforce Management Solution Companies
ON THE DECK
Featured Vendors
Next Level Business Services (NLB): Applying Digital Transformation to Create Supply & Service Value Chains of the Future
Gerber Technology: Reshaping the Dynamics of the Fashion & Apparel and Flexible Materials Industries
FileFacets: A One-stop Solution for Locating and Identifying Data Across the Enterprise" title="Jennifer Nelson, VP, Sales & Marketing" style="float:left; margin-right:10px; margin-bottom:20px;" width="60px" height="50px">
FileFacets: A One-stop Solution for Locating and Identifying Data Across the Enterprise
Infoworks: Dynamic Data Warehousing on Hadoop that Automatically Ingests and Organizes Enterprise Data for All Use-cases
ThetaRay: Advanced Data Analytics Provide an Enhanced Security Layer to Combat Bank Fraud and Cybercrime
VentureSoft Global: Robust Big Data Solutions for Customer, Product Profitability and Operational Efficiency
Absolut-e Data Com BizStats – Leveraging Artificial Intelligence To Extract The True Potential Of Data
Relational Solutions, Inc.: Delivers Enterprise Demand Signal Repositories to the Consumer Goods Ind
Emagine International: Adaptive Contextual Marketing Platform for Personalized Customer Interactions
Cygnus Professionals: Translate Big Data into Actions: An Analytics Platform Transforming Enterprise
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
Digital technology will be the key enabler for Finavia’s growth
Hybrid Programming –-Pandemic-based or here to stay?
What did my children teach me about life, business, and innovation?
Covid-19 Response From An It Perspective
The Changing Role of IT within Banking Sector
Utility Cios Must Plan For The Impacts Of Artificial Intelligence
