New York based EXL Analytics addresses these challenges upfront. At first they created tools and techniques that allow clients to utilize data from non-traditional data sources. Then they linked up vast variety of data providers like consumer bureaus and others to create linkages between what is in the consumer world and the digital world. The idea is to implement the already existing analytics of an organization into its day-to-day decision making. “EXL is organizationally built up to help companies integrate analytics and business operations,” expounds Jetley. “Our ability to think of data science not as a horizontal but as a vertical makes us stand above our competitors.”
The company offers MicroAnalytix Automated Modeling Solution, a proprietary decision analytics methodology and platform that simplifies and automates clients’ abilities to prepare data, create, and reduce variables. MicroAnalytix has advanced in-built procedures to compare with past data set to make sure the input is accurate. Secondly, it provides business intelligence and advanced analytics insights for clients.Thirdly, it provides domain and function-specific benchmarking—like quality check and validation is conducted by the tool, leaving more time for analysts and supervisors to drive better business outcomes.
EXL is organizationally built up to help companies integrate analytics and business operations
The company boasts to cover a versatile range of functions and industries. As the demand for analytics is exploding, Jetley points that, “Industrializing the technological products is the need of the hour.” In this light, EXL is currently engaged in developing products in emerging areas like Internet of Things (IoT), Machine Intelligence, Pattern identification, Robotics and Automation. Adding to these ventures, the company’s recent acquisition RPM Direct productized marketing analytics for better accuracy. As stated by Jetley, “Analytics now is no longer a fashion trend but critical for success.” Having set foot in potential markets like South Africa and Latin America, EXL is anticipating a sizeable growth in these geographies soon.