Jaume Portell, CEO and Co-FounderBig data analytics have played a crucial role in reviving and reinventing the conventional retail and consumer services industry, once poised at the cusp of displacement by E-tailing. Today, even the brick-and-mortar stores rely heavily on in-store digital marketing strategies powered by big data solutions tailored to help the merchants optimize the overall shopping experience for their customers. Harnessing the expeditiously generated multi-channel data from popular social media channels and mobile devices, the retailers can derive actionable insights, allowing them to support their cross-merchandising endeavors.
Barcelona, Spain-based Beabloo creates value with big data for their clients by focusing on the human reaction in context of the retail environment. The firm combines their proximity marketing services and analytics tools—digital signage screens, Wi-Fi, and video analytics—with location-based technologies like beacons and mobile applications, to provide clients with metrics systems and push mechanisms that support real world product communication. “We use big data to optimize content communication in the retail stores, catering to their need to share information with the world through products, services, and promotions,” extols Jaume Portell, CEO and Co-founder, Beabloo.
Beabloo also specializes in technologies that measure customer behavior anonymously through different types of physical sensors, in a manner that is relevant for both themselves and their clients. Further, the firm equips its clients with technological solutions that simultaneously integrate with all the systems and support convergence of both the online and offline communication in context of the stores.
Beabloo leverages the Hortonworks Data Platform (HDP) to deliver cutting-edge customer analytics solutions that hold the capabilities to analyze humongous amounts of unstructured data and provide cooked data. Measuring the effectiveness of both offline and online campaigns or the staff’s efficiency to prolong the duration of customer visits, Beabloo’s system gives the merchant a fair idea of the value created in the process.
We use big data to optimize content communication in the retail stores, catering to their need to share information with the world
The end-results include improved traction and a brand-loyal and value-adding customer base that substantially increased the customer’s ROI.
One of the instances had the NBA Stores in China deploying Beabloo’s digital signage solution to expand the capabilities of their offline stores. The solution deployed in context of the store along with an online catalogue of products allowed the customers to approach the kiosks, browse through the products, select the ones they like, pay for it, and get them delivered at their homes. Beabloo’s integration with WeChat, a mobile application with over 700 million application users that automatically discovers the product promotions available within a store at that given point of time, gave NBA’s clients the option of enjoying the physical feel of the product while customizing it based on the preferences available online. Additionally, the combination of Wi-Fi and video analytics integrated with the system allowed NBA Stores to anonymously detect the customers’ reaction to the type of content displayed at their kiosk.
Beabloo delivers their omni-channel digital marketing expertise to enable real world product communication and measure customer reaction to these campaigns through a single platform. The firm plans to include additional features and a substantial upgrade to their digital marketing solutions in the near future. A recent addition slated for release is the “In-a-box solution” designed for micro-stores to help them communicate efficiently with their customers and compete with big retailers.