Publisher Arts: Uncovering Patterns Buried Deep within Datasets

MattWunderli, Founder& CEO
Global telecom service providers are under intense pressure as market conditions and revenue streams decline due to high subscriber churn rates caused by increasing competition from Over-The-Top (OTT) services. In order to improve their Average Revenue per User (ARPU) and reduce churn, telcos need to adopt a multi-prong strategy in terms of business and technology aspects. Instead of being overtaken by OTTs, telcos can address the competition head-on by developing their own set of services through a comprehensive digital transformation. Understanding this need, Publisher Arts (PA) offers its helping hand to telcos in cleaning up unstructured internal data, identifying relevant information, and overlaying that with intelligence from external sources to construct a complete viewer profile.

With Publisher Arts’ digital offerings, telcos can capture new business opportunities and position themselves for the future, bolstered by fast-growing digital ecosystems. Utilizing its novel suite of products through the Px Cloud – Climate, Forecast, and Biome – the company gathers data from different sources across various industries to validate audience insights. They analyse relevant data from multiple sources to better understand what the subscribers want, uncovering more profound insights, new angles, better segmentation, and behaviour analytics.

At first, PA utilizes its client’s internal preference information, stitching in other industry and public data to reveal new insights via Climate. Then, by combining those data sources, potential customers are identified based on preference, interests, culture, and behaviour to attract attention, improve retention, and solidify loyalty. “Where there is a screen, there is an audience. Where there is an audience, there is engagement. Where there is engagement, there is revenue,” quips Matt Wunderli, the Founder and CEO at Publisher Arts. It’s through this validation that PA manages to help its clients better understand its audience, boost their revenue, and deliver a personal brand experience like no other.

The company’s managed data ecosphere integrates both internal and external intelligence and comparatively responds much faster to audience demands. Using a set of data aggregation tools—Biome—the Px Cloud enhances marketing decisions, licensing strategy, and robust distribution for a more personalized client experience.


Where there is a screen, there is an audience. Where there is an audience, there is audience engagement. Where there is audience engagement, there is revenue

Lastly, PA leverages its Forecast tool to deliver content that matches audience expectations and discover insights that magnify and sometimes alter trends, preparing its clients with the best course of action and not just monitoring data.

Further, the Px Cloud enables telcos to identify patterns—such as churn, personalization, and price sensitivity— buried deep within data sets behind the screen to derive actionable insights. Along with these features, the company’s solution optimizes business intelligence resulting in faster, more agile decisions, overcoming disruptions to its client’s business, and better understanding their customer’s demands.

With a strong value proposition in place, PA has scripted numerous success stories with its highly versatile products for its clients. For a Singapore-based online gaming company, PA leveraged its signature Px Cloud solution to improve the overall customer experience, deliver more valuable content, and take engagement levels to new heights. Using its tech-led curation process allowed the company to collect far more data than other platforms and drive a deeper and more insightful understanding of the data. The user profiling was accurate enough to understand the personalities of subscribers such that the clients could offer them a completely personalized and bespoke experience with the least amount of churn.

While the path is set, challenges do remain; that’s why PA is continuously developing and augmenting its tools to deliver precise insights, leading to a more profound understanding of data. These insights further support clients in navigating their most complex business setbacks. And, when it comes to helping an organization, Matt and his team of experts are confident that they will continue guiding its clients to make giant waves in the telco and digital business continuum.

Company
Publisher Arts

Headquarters
London, UK; Salt Lake City, USA; Santiago, Chile

Management
MattWunderli, Founder& CEO

Description
Publisher Arts Offers a suite ofcloud-based solutions—Climate, Forecast, and Biome—that lets telcosintegrate their data, decisions, and their operations into one environment. Utilizing its novel suite of products through the Px Cloud – Climate, Forecast, and Biome – the company gathers data from different sources across various industries to validate audience insights. They analyse relevant data from multiple sources to better understand what the subscribers want, uncovering more profound insights, new angles, better segmentation, and behaviour analytics

Publisher Arts