IZEA Purchase Twitter Data to Enhance Analytics and Insights for Social Media Campaign

By CIOReview | Tuesday, June 30, 2015
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FREMONT, CA: IZEA, an operator of the online marketplace, announced the licensed agreement to purchased data from Twitter, a global platform to public self-expression and conversation in real time. IZEA aims to provide their customers with greater analytics and insights on their social media campaigns.

The new agreement enables IZEA to access to the vast full of filtered Twitter data, data enrichments and ability to query the entire history of tweets. It will determine the Paid and owned value Tweets accurately and will enhance insights and analytics by end of this year.

"We are extremely excited to have enhanced access to Twitter data. Twitter is an incredibly important marketing channel for brands. We will now be able to provide them with a more comprehensive view of their social programs and further assist them in identifying the best creators for their sponsored social campaigns," said IZEA Founder and CEO, Ted Murphy.

IZEA connects brands with influential content creators such as blogger, social media personalities, A-List celebrities and professional journalists. Unique content, long form text, videos, photos were distribute by IZEA on behalf of the brands to receive prospective content consumers, engaging and sharable stories to create awareness.