Broadridge: Managing Data to Facilitate Strategic Business Decisions

Today’s financial services firms are supporting a diverse and demanding customer base that insists on communicating and transacting business in new and diverse ways. As a result, the financial service industry’s structured and unstructured data is increasing in volume and emerging as an ever larger and more important source of customer insight. Broadridge Financial Solutions, Inc. (NYSE:BR), headquartered in Lake Success, NY, is helping organizations process and manage accurate and relevant information from the vast ocean of industry data through their technology platforms, business solutions, and data governance programs. “We serve as the transaction and information hub for the global financial services industry, and using the treasure trove of data we manage, we harvest data to help our clients take actions that drive business results,” says Dan Cwenar, President of Broadridge’s Data and Analytics business which provides solutions to investment product manufacturers and distributors. Broadridge is in a unique position to process data related to the entire investment product ecosystem ranging from product creation by mutual fund and ETF manufacturers, product distribution by independent broker-dealers, registered investment advisors, wirehouses and other investment advisors, to product consumption by investors.

The Data and Analytics business collects investment transactions and account positions on a daily basis related to the activity of investors around the world. Leveraging the collected data, the company helps firms grow revenue, manage expenses, and monitor regulatory compliance. One novel solution empowers wholesalers to sell the optimal product to the right advisor through their predictive and prescriptive analytics solution called, ‘Opportunity Hunter’. The platform helps wholesalers predict the best sales opportunities for a specific advisor and assists them in crafting the ideal “pitch” they should make when presenting their investment products.

A critical component in Broadridge’s Data and Analytics business is an advanced product development process that creates unique solutions to meet the evolving needs of the financial services industry. Broadridge invests in technology to process, store, and secure their data assets and leverages big data capabilities from companies like EMC.