Exosite
Actionable Business Insights through Big Data Analytics

The increased affordability of sensors, smart devices, and access to data networks has resulted in the modern Big-Data buzz. NoSQL database processes coupled with the availability of structured, semi-structured, and unstructured data from various sources like social media has also contributed to this trend. However, amidst the hype, interpreting customer behavior from huge chunks of data or creating comprehensible real-time insights from diverse sets of sources still remains a challenge. Hence, CIOs are still in pursuit of greater ROI and operational efficiency from big-data initiatives. “Big Data has always been around, but its effective usage is rare,” says Hans Rempel, CEO of Exosite.

Exosite, a Minneapolis-based Internet of Things (IoT) company, has changed that by delivering actionable business insights to customers through its Big Data analytics Software-as-a-Service (SaaS) offering focused on IoT. Exosite’s scalable, multi-tenant IoT platform provides customers with real-time intelligence from their IoT data sources through device connectivity, device management and visualization, and operational interfaces. Exosite also helps enterprises identify the right sources of data, diagnose anomalies, and apply context to collected data so that connecting and managing fleets of devices is easy and affordable.

“As people connect more and more devices, one of the concerns is obviously the trustworthiness of the source of the data,” notes Rempel. Exosite employs a variety of safeguards to protect the communication between devices and servers, including deploying Universally Unique Identifiers (UUIDs) and signed encryption keys to the edge devices. Another area of concern for enterprises is key management of devices with memory or processing-capability constraints. “Exosite is working with partners in order to improve on certain key management capabilities that are already employed for its clients’ devices,” adds Rempel.

In addition to its product offerings, Exosite’s last-mile IoT expertise and highly diversified team are significant market differentiators. Comprised of software developers, big-data scientists, and user-interface/user-experience developers, Exosite enables customers in a variety of industries to create connected solutions that leverage Big Data opportunities. “We understand their needs and work with our customers to recognize significant data patterns and deploy that pattern recognition real-time into their system so they can take action earlier,” explains Rempel.

We understand their needs and guide our customers to identify data sources

This customer-centric approach is highlighted in a case study in which a waste-management company sought Exosite’s services to optimize its operations. Exosite worked with the client to develop a solution that used Big Data analytics to gain powerful insight into the status of different waste disposal vehicles and sites. The company was then able to implement just-in-time waste collections that increased operational efficiencies, reduced expenses, and created new sources of revenue.

In its pursuit of advanced IoT offerings, Exosite is working to create a standard, secure way to provide security key exchange for all sorts of devices across a variety of platforms in collaboration with some of the world’s largest software companies. Moving ahead, the company will seek to expand its geographical presence. “We are very strong in North America today and enjoy a rapidly growing customer base in Asia. Europe will be a key growth area in the near future,” concludes Rempel.