A specialist in providing identity data intelligence, GBG helps businesses to track and manage their customer’s information, increase fraud-detection rates and protect their user’s identity from being stolen or abused.
The juggernaut does this by delivering fully hosted solutions behind information security management standards—ISO 27001 and PCI DSS compliant architecture for an end-to-end user experience. For providing business intelligence into a business application in real time, “We have pioneered the synchronization of offline and online identity, enabling our clients to interact with their customers through a tweet, keeping the same degree of intelligence,” mentions Law.
GBG’s suite of offerings focuses on reducing the complexities within the big data space, by allowing enterprises to understand and identify fraudsters to create a better Customer Relationship Management. One of GBG’s key solution, global data quality management, collects and extracts their clients data from over 240 countries and geo-code them.The global data quality management solution can be integrated into platforms such as Salesforce, MS Dynamics, Oracle, and IBM. This would allow them to verify and validate their users—email, landline, mobile and social network profiles.
Our solution constantly alerts our clients in detecting a fraudster or suspicious behaviour, for preventing the entire firm from being victimized
Throughout the two-decade long journey, GBG has always had a VOS (Vision, Objectives and Strategies). “These are what we align our entire company too so we have a clear, ambitious and shared Vision,” says Law. He continues, “Within this VOS there are five key areas, People, Customers, Products, Process and Brand and these are what the Executive team and rest of the company have laser like focus on.”
Currently, GBG is working on combining their proprietary technology with the phenomenon of open data with the wealth of social data, synchronising it back to the offline data—an ever evolving challenge for customers. Further commenting on the road map of the firm, Law says, “There is also a growing interest around a single digital identity with the gov. verify project. GBG are one of the identity providers for this solution, which will enable citizens a single identity when logging in to government services. We’re really interested in understanding how this can go beyond government use, and whether this could be taken commercially across the globe.”