Black Oak Analytics, Inc.: Seamlessly Connecting Disparate Datasets

The amount of data available today is staggering. To manage the sheer volume of information, it is essential for enterprises to have entity resolution at workplace. Effective entity resolution software allows businesses to gain better insights of their products and customers, significantly growing their market share. The Little Rock, AR based firm, Black Oak Analytics’ flagship product, High Performance Entity Resolution (HiPER), organizes these disparate data points by linking them together to provide data clarity and combat data duplication. “By matching information across scattered databases, we can identity non-obvious connections between individuals, helping customers make better business decisions,” says Robert Nosari, Director of Product Development at Black Oak. “The primary use case for HiPER is entity resolution, which revolves around identity resolution, identity management, record linkage, and deduplication,” adds Dr. John R Talburt, Chief Science Officer, Black Oak.

Existing data integration software in companies today typically has rigid match rules, designed to match on a handful of possible structured data attributes. However, when combined with Black Oak’s HiPER, companies can design customized match rules for incoming structured and unstructured data. “We have engineered HiPER to run in the Hadoop distribution file system environment,” says Talburt. This next-generation advanced entity resolution software enables clients to create actionable, comprehensive views of data with unparallel speed and scalability, even in the absence of Personally Identifiable Information (PII). Leveraging HiPER, clients can easily pre-process all their records flowing into data warehouses. “Customers can have an accurate and complete view of each entity’s information, regardless of the point of entry, subsystem capturing the information, or time of encounter,” states Nosari.

With its customizable algorithms, HiPER can also indicate when the records are incorrectly linked or unlinked.Subsequently, it produces an exception report to support review and correction by domain experts to ensure a high level of accuracy and compliance. Beyond just managing entity resolution, Black Oak also provides a DataDriven Marketing solution that follows a systematic approach to collect, consolidate, and process consumer or enterprise data— enabling companies to communicate with their current and potential customers.