NucleusTeq
Unlocking Blue Ocean Strategies

Blue ocean strategies have often been hailed for separating those winners from mere survivors who are adrift in the red ocean where cost remains the driver. For instance, Uber established itself as one of the greatest testaments to the success of blue ocean strategies when it disrupted the transportation industry by acquiring an uncontested market and spawning new demands. As companies strive to unlock novel business models and revenue streams by leveraging blue ocean strategies, Arizona-based NucleusTeq is rising to the occasion. As a top-choice partner, NucleusTeq helps organizations across industries create new business demand with the power of data analytics while paving a path to digital transformation.

Essentially focusing on data as the primary expertise, NucleusTeq offers the seamless synchronization of the latest digital technologies for its customers. “We transform our customer’s business through the complete synergy between big-data, analytics, cloud, enterprise automation, RPA and block-chain to seamlessly execute their digital transformation objectives,” states Ashish Baghel, CEO of NucelusTeq. By leveraging its expertise in enterprise data analytics, NucleusTeq provides data-driven insights, action, and automation that bring added revenue for the customer by transforming their business models instead of just optimizing the cost. “We are not just an IT solution provider, we are the customer’s champion to make sure they are successful in whatever they do,” adds Baghel.

According to Baghel, over 95 percent of Fortune 1000 customers have adapted to big-data, analytics, and cloud in their quest to support novel business models and optimize the total cost of ownership for enterprise data. Amid this paradigm shift, NucleusTeq gains insights on the customer’s business model and provides suggestions with the perfect synchronization between RPA and big-data, which unveils new business areas. Baghel recalls an instance where the NucleusTeq team helped a retailer on its entire data transformation journey. Before, the customer had only been managing the data as infrastructure. After the team of experts at NucleusTeq came on board, they created experience-based offers for targeted customers based on their last three years of purchase history. This smart move enabled the retailer to add 40 million dollars of revenue. Subsequently, NucleusTeq also advised the retailer to utilize the data and start offering insurance services, which proved to be a successful execution of a blue ocean strategy that unveiled a brand new revenue stream.

We transform our customer’s business through the complete synergy between big-data, analytics, cloud, enterprise automation, RPA and block-chain to seamlessly execute their digital transformation objectives

The ability to understand customer’s business models is what sets NucleusTeq apart from its peers. The company’s perfect blend of technology, talent, agility, and quality at optimal cost maximizes their customers’ investment. It comes as no surprise that several Fortune 1000 clients across the US, the UK, and India have been impressed by the transformational role that NucleusTeq has played in their digital transformation journey. Among a surfeit of success stories, NucleusTeq has helped create and execute the big-data lake strategy for one of the global top 10 banks while migrating over 60 system of records. Likewise, the company built a real-time fraud management platform for a global top 5 credit card company that uses unsupervised machine learning models. Furthermore, NucleusTeq has also enabled one of the largest retailers to migrate over 100 TB of data from Netezza to Big-Data on Cloud.

Setting its eyes on the future, the company focuses on ramping up the right talent than mass hiring. NucleusTeq plans to hire over 500 engineers and scientists over the next 12 months and are currently in discussions with few government agencies on licensing its product Fyndr, which is a state-of-the-art communication and transaction platform. “With the pandemic accelerating the need for digitization, we are delving deeper to reap the benefits of automation and witness a two or threefold growth in a yearlong time frame,” Baghel signs off on a buoyant note.