Surgical Directions: Smart Solutions for Effective Surgical Operations

Mark O’Connor, Chief Growth Officer
Surgical services are the biggest contributor to a hospital’s revenue. In fact, reports estimate that in the U.S., surgical services comprise around 20 percent of national health spending and typically generate up to 70 percent of total health system revenue. However, the culture and management structure for surgical patient care has gone unchanged for years despite the implementation of new technologies. This results in financial loss, inability to adapt to the current value-based payment model, and loss of market share.

A mid-Atlantic-based multi-facility hospital faced similar challenges. As a result, it struggled to maintain competitiveness in the ASC market and witnessed a steady decline in surgical case volume as well as market share. Under such a pressing situation, the hospital started its quest for a partner that could help improve the culture and management structure of the operating rooms. Surgical Directions—a specialty healthcare consulting firm—checked all the right boxes.

Engaging with this client, Surgical Directions decided to set a data accuracy benchmark. In parallel, the company installed its software and established a multidisciplinary governance system comprising physicians, nurses, and administrative leadership. With its year-long expertise, Surgical Directions ensured that they had enough accurate data to understand the institutional miasma. It then performed assessments and data analysis across the facility’s operational, financial, and market reports. Based on the result, the company provided OR leadership recommendations to the hospital that enabled the latter to track their progress against various KPIs. Within six months, Surgical Directions helped the healthcare unit redesign its block schedule, optimize staffing, among others. As a result, the client could increase their surgical volume by over 500 cases and reduce the overall operational expenditure. Today, the multi-facility hospital has successfully transformed into a value-based health system from its otherwise traditional volume-based structure.

This is just one example of the tremendous success that Surgical Directions have achieved over the years.
But what are the factors that enable the company to provide such robust services to clients? “

It’s our multidisciplinary team of consultants that hold extensive knowledge and a deep understanding of the challenges plaguing the current surgical industry. Everything we do at Surgical Directions is extremely persona-driven and focused on the roles and functions of individual positions. Our peer-to-peer service model enables clients to work in partnership with consultants who specialize in their field,” answers Mark O’Connor, Chief Growth Officer, Surgical Directions. “We have embedded over two decades of expertise into our solutions to provide unique and customized recommendations to users.”

Surgical Directions uses its proprietary web-based dashboard tool and customizes it according to clients’ organizational requirements. This is what allows the company to equip health systems with actionable data and analysis. To be precise, Surgical Directions provides innovations that eliminate the discrepancies arising from overlapping processes, dispersed data, and inefficiencies. “Our approach follows the technology-enabled services model. Although clients can opt for just the software, we encourage them to go for both the software and navigation services around it,” adds O’Connor. The company’s service portfolio includes perioperative consulting, anesthesia services, advanced analytics, interim leadership staffing, OB services, and valuebased management. In addition, their permission and authentication feature ensures that the users have proper guidance, directions, and insights. “We’re thoughtful about why, who, and in what capacity people are using our solutions. Our company identifies clients’ needs, and based on that, we steer unique experiences to our users,” adds O’Connor.

To further up the ante, Surgical Directions is gearing itself up with advanced technologies to orchestrate, guide, and navigate the changes that are taking place in today’s healthcare market. The company is also looking forward to collaborating with more healthcare institutions. “We’ve aligned ourselves with the latest innovations and analytics to help key leaderships bring in standardized technological workflows and patient-facing clinical operations. We’re constantly working to bridge the gap between enterprise resource planning and EMRs,” concludes O’Connor.

Company
Surgical Directions

Headquarters
Chicago, IL

Management
Mark O’Connor, Chief Growth Officer

Description
Surgical Directions has time-tested methodologies designed to drive lasting change in the operational, clinical, and financial performance. The company's unique peer-to-peer model provides its clients the opportunity to work in partnership with consultants who specialize in their field — physician to physician, nurse to nurse, and executive to executive. Surgical Directions is the partner of choice for hospitals and health systems striving for operational, financial, and service-quality goals within their organizations. The difference is rooted in the expertise and experience of Surgical Directions professionals, who work directly with clients to implement foundational change

Surgical Directions